Project

Light & Easy

We were commissioned by Bloomsbury Publishing to create a new campaign to promote Hugh Fearnley-Whittingstall’s new book, River Cottage Light & Easy.

The 10-part web series, the first of its kind to feature the cook, placed simple and gluten-free cookery at the heart of the River Cottage Food Tube channel for five weeks.

Seachange produced a social media strategy and email campaign to support the project, successfully leveraging the River Cottage and Jamie Oliver audiences to catapult the book into the coveted number one spot on the Amazon book sales chart.

The book was an across-the-market bestseller with the top retailers, reaching sales of 70,000 globally, drawing viewers in 172 counties with one in 10 of all views coming from the USA, Canada or Australia.