Hugh’s Fish Fight

Hugh’s Fish Fight is the amazing story of how hundreds of thousands of people came together and forced the UK and EU Parliaments to radically reform fishing policies.

Half of the fish caught in the North Sea were tossed back dead because of crazy EU rules, so we embarked on our biggest multi-disciplinary project to date to do something about it.

Eventually politicians, supermarkets and big businesses all bowed to public pressure during our three-year digital campaign to support the BAFTA-winning Channel 4 documentary series.

We used a variety of hugely successful tactics to galvanise our army of almost one million fish fighters to create real change, creating a long-lasting legacy for our over-fished oceans.

Read the full Fish Fight story here: