Inspired by River Cottage Rising Star, Eden commissioned Seachange to produce and design a digital campaign to launch its new apprenticeship programme.
‘Meet the Rising Stars’ is a multilayered film for YouTube, featuring the talented and passionate young people that make up the team as part of the Eden Project’s new scheme.
We produced the seven-film series to showcase our plough-to-plate food philosophy though the journey of a simple pizza.
It featured six of the orginisation’s crop of young current apprentices, as well as partners Cornwall College and River Cottage’s Gill Meller.
Sir Tim Smit, its founder, also played a starring role.
Our design studio produced a fresh and colourful visual identity for the piece to complement the films and drive awareness for the Eden Project’s inaugural Rising Star competition across a number of different channels.