Landshare has won a British Interactive Media Association (BIMA) Award in the ‘Social Media – Community Programme’ category.
The project, launched by Hugh Fearnley-Whittingstall through his River Cottage TV series, was also named runner-up in the ‘Special Award for Achievement in Viral Spread’ shortlist.
The Landshare website tackles the problem of allotment availability by connecting people who want to grow their own food with people who have land they are willing to share.
It has enabled large numbers of people to connect and share land, fruit and vegetables.
In the process it has strengthened on-the-ground communities and helped create new sustainable food sources across the UK – with over 500 growers and landowners matched so far.
One group used Landshare to plant 400 trees to help offset their carbon footprint, while another set up a community farm for 20 people to grow their own food.
The site has garnered support from over 100 local authorities, as well as organisations such as the Royal Horticultural Society, the Woodland Trust and The National Trust.