News article

Assisted dying: a dignified debate

Seachange were commissioned to create a digital campaign for Dignity In Dying, a charity who’s aim is to change the law to allow the choice of an assisted death for terminally ill, mentally competent adults, within upfront safeguards.Public and political support is the key to the success of this campaign. The #untiltheend campaign brings together a film featuring real people facing real choices in life, contrasting with lack of choice at the end of life.The #untiltheend campaign includes an interactive film, co-produced with MyPockets, which links to an online mechanic asking the public to vote on the issue, and email their MP if they are in support.
View the website here.