News article

Crowdfunder live: a world first

Crowdfunder, the UK’s leading rewards-based platform, commissioned us to produce a live crowdfunding broadcast, the first of its kind in the industry.

Using food as its central theme, we invited three innovative foodie start-ups to join our production team on our set at the Eden Project in Cornwall.

The idea was simple: the team with the most pledges at the end of the hour-long event, won.

We procured Steven Lamb from River Cottage to front it, and dispatched him down the venue’s famous zip wire to launch the event.

We also pulled together a panel of expert guests including Eden Project founder Sir Tim Smit, Matthew Thomson of the Cornwall Food Foundation and River Cottage head chef Gill Meller.

Meanwhile our production team spent the day at the unique venue, pre-recording interviews with the project teams and Crowdfunder coaches before going live at 7.30pm.

Snact, Atlantic Seaweed and the Cornish Ketchup Co. began building backers when they arrived at lunchtime, leveraging support from their social media followings. Using Thunderclap we reached 1.9 million people, drawing hundreds to watch the online broadcast.

“Live events like this are a very effective way of connecting the business with an engaged audience, and that’s very exciting for us,” Simon Deverell, Creative Director, said.

“It’s the perfect union, and the possibilities for crowdfunding are endless.”

Phil Geraghty, Managing Director at Crowdfunder, said: “Crowdfunder live is new innovative way to raise awareness for startup businesses.

“This is the first of many live events we will be hosting – focusing on different sectors and subjects.

“We are already working with a number of large brands to roll this out across the UK, featuring different locations and start-up businesses.”

A spokesman for the Cornish Ketchup Co. told the Western Morning News: “We’re really proud to have won the first Crowdfunder Live, and are hugely grateful for the overwhelming support from all our backers on the night.

“There was a great atmosphere on the day and we’re looking forward to working with River Cottage, the Cornwall Food Foundation and Eden Project in the future.”

Posted on October 27th 2014